Facebook has recently announced that it has reached an agreement to acquire a customer relationship management software called Kustomer. The announcement was made on 30 November 2020.
Kustomer was formed by Brad Birnbaum and Jeremy Suriel. The co-founders will both join Facebook. The acquisition will not affect users of Facebook Apps as they will still have a choice to integrate the social media platforms with a CRM of their choice.
In related news, Salesforce- a customer relationship management software company has acquired Slack. The chat app, Slack, is a competitor with Microsoft’s Teams.